Business Blogs Increase Visibility and Credibility
This is a case study documenting best practices in using a weblog to achieve #1 rankings in Google.
Background: Common Craft is an independent consultancy that helps businesses discover and manage online communities and weblogs. As the founder of Common Craft, I established the company’s website, CommonCraft.com, as a weblog—a regularly updated chronicle of news and commentary related to Common Craft's niche.
Challenge: I planned to use search engine results as a promotional tool for the new venture. I knew that achieving high search-engine rankings could be an effective way to find new clients, so my challenge was to make CommonCraft.com appear as high as possible in Google search results. Below is the strategy I used to achieve #1 rankings for targeted phrases in Google search results.
Solution: I researched Google's PageRank™ technology and learned how to use keywords on my website. (to be continue)
source: entrepreneurs.about
Using a Weblog to Achieve #1 Rankings in Google
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